Markets and Myths

<p><em>Market and Myths: Forces for Change in the European Media </em>is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political social and cultural life of the countries concerned - <i>Britain France Germany Italy </i>and <i>Spain</i>. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.</p>