The author claims that the gospel of Mark is a speech or sermon. To prove this he shows how Mark used many of the elements of Aristotle rhetoric. Literary critics noticed these rhetorical features in Mark but remained with a literary critical model of that gospel instead of a rhetorical view that the evidence called for. They continued to translate the first word of Mark arche as beginning to provide Marks story of Jesus with a chronological beginning. The author translates Marks first word as guiding principle to provide Marks persuasive speech or sermon with a logical starting point.
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