Mass Customisation

Inhaltsangabe:Inhaltsverzeichnis:Inhaltsverzeichnis:Table of Contents (INHALTSVERZEICHNIS) AcknowledgementsTable of ContentsList of AbbreviationsExecutive Summary1.Introduction - Background Rationale Aims2.The Concept of Mass Customisation2.1History and Development2.2Consumers - Changing Behaviour2.3The Dawn of Mass Customisation2.4Developments within the Clothing Industry2.5The New Value Chain2.6Inherent Limitations of Mass Customisation2.7Decreasing Waste3.The Stages of Mass Customisation3.1Overview of Stages - Mode of Lampel and Mintzberg3.2Tailored Customisation3.3Pure Customisation4.Pioneers into the Field of Mass Customisation4.1Various Products4.1.1IKEA4.1.2BMW USA4.1.3National Bicycle Industrial Company Japan4.2Pioneers in the Clothing Industry4.2.1Mass Customisation without 3D Body Scanners4.2.1.1‘Personal Pair’ of Levi Strauss & Co.4.2.1.2Second Skin Swimwear4.2.2Mass Customisation with 3D Body Scanners5.The Existing Range of Technologies for Mass Customisation5.13D Body Scanners5.1.1Cyberware WB4Whole Body Scanner USA5.1.2The Textile/Clothing Company (TC2)5.1.3Tecmath GmbH & Co. KG Germany5.2Concepts for Visualising the Consumer’s Designing and Decision-making Process5.2.1Screens5.2.2‘Magic Mirror’5.2.3Holographic Projectors5.2.4The Virtual Reality (VR) Design Studio5.2.5Point of Sale (POS)-Terminals6.Production Manufacturing Process6.1Existing Process of Manufacturing Clothing6.2Neighbouring Technologies for Custom-Made Garments6.2.1Digital Printing6.2.2Electronic Embroidery7.Implications for Market Participants7.1Implications for Customers7.2Implications for Manufacturers7.3Implications for Retailers - Changes in Stores7.4Implications for Wholesalers7.5Case Study - The Custom Foot USA8.Methodology 8.1Secondary Research8.2Telephone Interviews8.3The Questionnaire - Primary Research8.3.1Aims8.3.2The Target Group8.3.3Piloting8.3.4Mailing Procedure8.3.5Response9.Results and Findings10.Recom