Mastering e-Business

<p>e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.</p><p>Casting aside the over-complicated and narrow introductions of other textbooks Grefen presents analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic using a unique framework integrating:</p><ul> <p> </p> <li>Business – focuses on why a specific e-Business scenario exists and how an organization can profit from it</li> <p> </p> <li>Organization – analyzes how organizations and their processes are structured to achieve strategic goals</li> <p> </p> <li>Architecture – explains the high level design of advanced information systems to describe how e-Business functions</li> <p> </p> <li>Technology – examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT</li> </ul><p><em>Mastering e-Business</em> offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern global business.</p>