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English
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About The Book
Description
Author(s)
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹4647
Out Of Stock
All inclusive*
Details
ISBN 13
9781403919021
Publication Date
-22-12-2008
Pages
-396
Weight
-561 grams
Dimensions
-156x234x20.67 mm
