Mastering Japan Business

<p>This book is targeted at business executives of companies:<br>• approaching the Japanese Market<br>• reviewing their options in terms of Japan Entry Strategy<br>• already exporting to Japan (Indirect Sales) or<br>• already established and doing business in Japan (Direct Sales).<br><br>Here I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan.<br><br>First I give the reader some insight into selected markets in Japan as well B2C as B2B.<br><br>Second I show how to adapt to the local specificities Industry by Industry and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan.<br><br>Third I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.</p>