Mastering Megatrends

Ever since Megatrends was published in 1982 | the question that often crops up is 'What's the next megatrend?' But megatrends do not come every second year. All you can do is keep your eyes open | and that's what Doris and John Naisbitt did. The results of their research are mind boggling. What we are witnessing is the path to a complete change of the global game. Not as the transformation described in Megatrends in 1982 | finding its way from the US to the world | but parallel shifts involving countries on almost every continent and taking place in various fields and directions | feeding into each other | connected politically | economically | and technologically. Mastering Megatrends describes the background and the prospects of the new world | helps to understand the mindset of the key and the emerging players | and guides us through the challenges of a new working world.