Mastering Search Advertising

<I>Mastering Search Advertising</I> shares insight and professional guidance from an expert Internet marketer on how to launch manage and improve already-existing pay-per-click campaigns providing an inside look into a largely undiscovered and exciting industry.<P>Richard Stokes founder of AdGooroo a leading search engine intelligence company has over 15 years of experience in advertising and technology management and includes real-life examples case studies and charts that reveal not only the basics of creating a pay-per-click campaign but also break down the intricacies of the process into simple easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:<P><UL><LI>Increase search traffic while simultaneously lowering costs<LI>Conduct keyword research<LI>Determine the best starting bid prices for new keywords<LI>Manage bids without expensive bid management software<LI>Launch a new campaign<LI>Understand the Google quality score algorithm</UL></LI><P>Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!<P>A well researched truthful and up-to-date guide for pay-per-click marketers.<BR>Mike Mindel CTO Wordtracker.com