Masters of Advertising Copy (RLE Marketing)

<p>This book collects together pieces by significant figures in American advertising including George L. Dyer who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor which interweaves the history of advertising with the history of the era of American industrial coming-of-age touching not only on the impact of mass-production but also the beginnings of corporate social responsibility. </p>