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About The Book
Description
Author(s)
MBA Marketing covers all of the basics before moving on to explore more advanced issues and concepts. Strongly grounded in theory and linked to best practice it is an ideal MBA course text This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice and is the ideal MBA course text.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹6170
₹7949
22% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781137300294
Publication Date
-11-12-2013
Pages
-544
Weight
-764 grams
Dimensions
-156x234x27.92 mm
