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About The Book
Description
Author
Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing Note: 92% European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel Sprache: Deutsch Abstract: Within this project paper different objective ratios for measuring the effectiveness of marketing events are presented and discussed. The first half of this paper describes the theoretical framework which is then used for analyzing different real life examples.
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Details
ISBN 13
9783668361027
Publication Date
-27-12-2016
Pages
-32
Weight
-53 grams
Dimensions
-148x210x1.95 mm
