Media and Meaning: An Introduction

This is the indispensable Media Studies textbook for AS/A level and Higher Media Studies syllabuses; it is also suitable to support BTEC AVCE and GSVQ courses with a media focus and as a primer for undergraduate media studies. An accessible overview of the key concepts leads into coverage of all major media forms and genres within particular media.<br/><br/>Included are: <br/>- Sections for all media covering institutions representation audiences genre language and products<br/>- Extensive opportunities for students to apply media theory in their own work<br/>- Uniquely full treatment of new media and the internet<br/>- Stills cartoons and other illustrations<br/>- Extensive coverage of film television radio newspapers and magazines<br/>- Varied and substantial activity sections.<br/><br/>Suitable for students and their teachers Media and Meaning can be used as an aid to class study and for independent student learning. Accessible and with a strong emphasis on context and concepts this book is a lively introduction to contemporary media which can be read for pleasure as well as part of formal study by a very wide range of readers.