Media Consumption in Malaysia

<p>This book focuses upon fundamental axioms in audience and consumer media and marketing studies in the context of Malaysia a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese Indian Indigenous and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis shaped by the philosophical psychology of understanding of Heidegger's hermeneutics. </p>