Media Education in the Primary School

<p><em>Media Education in the Primary School</em> provides a clear, practical guide for teachers on how to approach media education. The author offers helpful advice on teaching about media institutions, news-gathering and on soaps, comics and advertising. Cross-cirucular classroom activities such as video-work, simulating advertising campaigns and photography are also included. All the activities have been thoroughly tested and are fully compatabile with current National Curriculum requirements.</p> Introduction The arguments for primary media education 1 Starting points An outline history: from discrimination to demythologising; Research: help or hindrance? Key issues; The identification of a suitable pedagogy; Coda 2 Teaching visual literacy 3 Learning about news 4 Some approaches to teaching about advertising 5 Representations of reality 6 Media institutions, Appendix: Primary media education and the National Curriculum