Media Effects and Beyond

<p>Addressing a multitude of questions and issues surrounding how we use the media <em>Media Effects and Beyond</em> represents the results of an international research programme into the use and effects of television video and music. Seeing the viewer not simply as passive <em>object</em> but as a very active <em>subject</em> the contributors engage with every aspect of children's adolescents' and families' use of the media - its character causes and consequences. Topics explored include media and social mobility; family commumication and consumer lifestyles.<br> Confronting the two traditions of lifestyle research and effects research <em>Media Effects and Beyond</em> offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media this book will be important reading for students of contemporary culture and communications as well as media policy for decision makers.</p>