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English
Hardback
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About The Book
Description
Author(s)
This book looks at quantitative studies on media markets examining economic environment supply and concentration in the media and demand. It presents the most recent econometric research on the media and their markets and provides insights on media enterprises such as corporate strategy marketing and advertizing.
Piracy-free
Assured Quality
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Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780230277700
Publication Date
-17-09-2010
Pages
-248
Weight
-373 grams
Dimensions
-140x216x15.88 mm
