Media Magnetism

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?Attracting - and maximizing - great PR opportunities for you your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations industry experts offer been there/done that tips resources and guidelines on how to: • Make influential connections• Become sound-bite savvy• Endear yourself to reporters• Survive awkward moments• Use social media wisely• Manage a cost-effective campaignLooking for that portal to media magic? It's right here in your hands.