Media Management

This book focuses on the field of media management and economics examining its diverse international historical and everchanging environment. The book includes research and examples that reflect the current state of the industry covering topics such as convergence new media and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global European and American markets but also highlights the increasing interest in this discipline. However the book points out that there has not been enough research on the competencies of media managers such as their leadership motivation decision making planning and ethical standards. The book provides theoretical chapters methodological insights and qualitative case studies of contemporary practices making it essential reading for students and practitioners involved in media management globally.