Media Management

This book focuses on the field of mediamanagement and economics examining itsdiverse international historical and everchangingenvironment. The book includesresearch and examples that reflect thecurrent state of the industry covering topicssuch as convergence new media andinternational aspects and their impact onleadership and planning. The book notesthat most media management research focuses on global Europeanand American markets but also highlights the increasing interest inthis discipline. However the book points out that there has notbeen enough research on the competencies of media managerssuch as their leadership motivation decision making planningand ethical standards. The book provides theoretical chaptersmethodological insights and qualitative case studies ofcontemporary practices making it essential reading for studentsand practitioners involved in media management globally.