Media Management Review

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The <i>Media Management Review</i> was designed to appeal to working professionals who deal directly with managing the media: radio television cable newspapers magazines new media and advertising agencies. Written in a style that is both understandable and applicable this annual volume is an indispensable resource filled with information on the latest media management theories and practices.<br>