Media materiality and semiotics

Media materiality as a form of communication packaging is expressed through shapes colors finishes embellishments and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation only becoming complete when this process occurs. Thus when interpreting what has been given we construct meanings based on our own references in the social context in which we find ourselves. This book shows the steps for analyzing a media product using semiotics as a tool.