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About The Book
Description
Author
Evolving Theoretical Background of Media Research/Overview of Media Research Methodologies/Audiences/Overview of Media Research Methodologies/Media Output/Measuring Media USAGE and Exposure/Measuring Affective Responses to Media/Measuring Cognitive Responses to Media/Attention and Comprehension/Measuring Cognitive Impact of Media/Measuring Behavioural Impact of Media/From Association to Causation
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
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₹14213
Out Of Stock
All inclusive*
Details
ISBN 13
9780761956594
Publication Date
-01-02-2000
Pages
-324
Weight
-462 grams
Dimensions
-156x234x17.2 mm
