Media Studies 2.0

<p><em>Media Studies 2.0</em> offers an exploration of the digital revolution and its consequences for media and communication studies arguing that the new era requires an upgraded discipline: a media studies 2.0.</p><p>The book traces the history of mass-media and computing exploring their merger at the end of the twenty-century and the material ecological cultural and personal elements of this digital transformation. It considers the history of media and communication studies arguing that the academic discipline was a product of the analogue broadcast-era emerging in the early twentieth century as a response to the success of newspapers radio and cinema and reflecting that era back in its organisation themes and concepts.</p><p>Digitalisation however takes us beyond this analogue era (media studies 1.0) into a new post-broadcast era. Merrin argues that the digital-era demands an upgraded academic discipline: one reflecting the real media life of its students and teaching the key skills needed by the twenty-first century user. Media 2.0 demand a media studies 2.0 </p><p>This original and critical overview of contemporary developments within media studies is ideal for general students of media and communication as well as those specifically studying new and digital media.</p>