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About The Book
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<p>Hailed as one of the most significant books of the twentieth century by <em>Journalism and Mass Communication Quarterly</em> <em>Mediating the Message </em>has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive theoretical approach to media content in the twenty-first century with an added focus on entertainment media and the Internet. </p>