Mediation and Multimodal Meaning Making in Digital Environments

<p>This collection explores the mediation of a wide range of processes, texts, and practices in contemporary digital environments through the lens of a multimodal theory of communication.</p><p>Bringing together contributions from renowned scholars in the field, the book builds on the notion that any form of digital communication inherently presents a rich combination of different semiotic modes and resources as a jumping-off point from which to critically reflect on digital mediation from three different perspectives. The first section looks at social and semiotic practices and the implications of their mediation on artistic production, cultural heritage, and commerce. The second part of the volume focuses on dynamics of awareness, cognition, and identity formation in participants to digitally-mediated communicative processes. The book’s final section considers the impact of mediation on shaping new and different types of textualities and genres in digital spaces.</p><p>The book will be of particular interest to scholars, researchers and students in multimodality, digital communication, social semiotics, and media studies.</p> <p>The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of Communication</p><p>Ilaria Moschini, Maria Grazia Sindoni</p><p>Section A. The Digital Mediation of Practices</p><ol> <i> </i><p> </p> <li>Art as Research into Semiotic Technology. The Case of David Hockney’s Digital Art</li> <p>Theo van Leeuwen, Christian Mosbæk Johannessen</p> <i> </i><p> </p> <li>What Happened to the Artist? Representation and Positioning in Art Museum Websites</li> <p>Jennifer Blunden</p> <i> </i><p> </p> <li>"A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI Galleries</li> <p>Mariavita Cambria</p> <i> </i><p> </p> <li>Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction Design</li> <p>Søren Vigild Poulsen</p> <b> </b> <p>Section B. Awareness, Identities and Cognition in Digital Mediation</p> <i> </i><p> </p> <li>Interrelation: Gaze and Multimodal Ensembles</li> <p>Jarret Geenen, Jesse Pirini</p> <i> </i><p> </p> <li>"I’m So Confused!". Social Reading Practices and Their Semiotic Affordances on Goodreads</li> <p>Susanne Reichl, Miriam Mayrhofer and Christina Schuster</p> <i> </i><p> </p> <li>Interactivity and Multimodal Cohesion in Digital Fairy Tales</li> <p>Victoria Yefymenko</p> <i> </i><p> </p> <li>A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity Construction</li> <p>Franca Poppi</p> <b> </b> <p>Section C. The Digital Mediation of Texts and Genres</p> <i> </i><p> </p> <li>Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre Analysis</li> <p>Anthony Baldry</p> <i> </i><p> </p> <li>Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific Community</li> <p>Francesca Coccetta</p> <i> </i><p> </p> <li>Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardian</li> <p>Anna Franca Plastina</p> <i> </i><p> </p> <li> <i>Towards a Framework for Video Mediated "</i>Cooper-action<i>". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces</i> </li> <i> </i> </ol><p>Maria Grazia Sindoni, Ilaria Moschini</p>