MediaWriting

<p>Accessible and engaging this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.</p><p>Drawing on a wealth of real-world examples and featuring helpful How To boxes throughout <i>MediaWriting</i> explains the various styles of writing for print broadcast online social media public relations and multimedia outlets.</p><p>Expanded and updated throughout this sixth edition features:</p><ul> <li>A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;</li> <li>Tips for better web writing research interviewing and headline writing across multiple media platforms including covering breaking news in the digital world;</li> <li>Coverage of public relations writing for digital media publications and other organizational media;</li> <li>Updates on current ethical issues faced by communicators;</li> <li>Information on spotting “fake news” and “deep fakes”;</li> <li>Strategies for integrating sound bites into broadcast scripts;</li> <li>New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals;</li> <li>Updated discussion questions and writing exercises.</li> </ul><p>Designed to meet the needs of students of digital print and broadcast media public relations or a wannabe jack-of-all trades in the online media environment this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.</p><p>Online instructor and student support material is available for this book including sample syllabi quizzes and answer keys chapter overviews and links to further resources.</p>