MEGASTAR

Located in the south Indian state of Andhra Pradesh the Telugu film industry is the second largest in India. The Telugu film industry exhibits particular cultural traits that relate not only to filmmaking but also to the impact of popular culture on politics. . Megastar is a book on the powerful presence of popular culture and the different ways in which our daily lives are mediated by the circulating power of film. Steering clear of formulations that have reduced a highly complex set of issues to a linear narrative this book studies the particularities of south Indian cinema: its economics on-screen manifestations its consumption and importantly the cinema-politics association. . The book is part of the 'South Asian Cinema' series edited by Rachel Dwyer which presents new research on past present and emerging cinematic trends and includes the titles Hindi Action Cinema: Industries Narratives Bodies (2008) and Behind the Curtain: Making Music in Mumbai's Film Studios (2009). Megastar with its an interdisciplinary approach will appeal to students and researchers of cultural and film studies sociology politics and history as well as general readers interested in Telugu cinema.