MemberShift

<p><strong style=color: rgba(40 60 70 1)>Why Members Leave and Strategies Proven to Bring Them Back</strong></p><p><br></p><p><span style=color: rgba(40 60 70 1)>What if everything we know about membership is all wrong? </span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>Let's face it. People no longer jump at the chance to join. It takes more effort and there's considerably more turnover. It's become the norm for associations to report losses in membership or revenue. Some organizations have been forced to downsize and others are struggling to survive. </span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>There's no denying it. Membership growth has become increasingly difficult for membership organizations to obtain. A new strategy is needed and Sarah Sladek introduces it in her latest book </span><em style=color: rgba(40 60 70 1)>MemberShift</em><span style=color: rgba(40 60 70 1)>.</span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>Sarah's research on membership engagement and social change is unparalleled. She began researching shifts in membership trends in the United States in 2002. She has since conducted global research authored several books on membership and been a consultant to organizations worldwide. Her strategic guidance has been credited with influencing significant increases in growth and revenues. </span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>In </span><em style=color: rgba(40 60 70 1)>MemberShift</em><span style=color: rgba(40 60 70 1)> Sarah makes the case associations have been misguided by borrowing best practices from business models and relying on traditions of the past. As a result they lost sight of who and what matters most and struggled to leverage their assets. </span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>But Sarah proves it's possible to reverse the disengagement and decline.</span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>Whether the association is struggling to engage younger members show value manage change or strategize for the future Sarah's book delivers the much-needed insights and tools to reposition the organization for greater success.</span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>Her book brings readers an entirely new perspective and way of thinking about membership. No other book has gone into such depth to explain membership strategy and provide practices proven to lead to membership growth.</span></p><p><span style=color: rgba(40 60 70 1)>This is the book to read if you want to improve your association's performance or realize different results.</span></p><p><br></p><p><span style=color: rgba(40 60 70 1)>With </span><em style=color: rgba(40 60 70 1)>MemberShift</em><span style=color: rgba(40 60 70 1)> associations can stop responding to decline and focus on advancing their industries and serving their communities. With </span><em style=color: rgba(40 60 70 1)>MemberShift</em><span style=color: rgba(40 60 70 1)> membership growth is possible once again.</span></p>