Mercedes Benz Cars Germany - Market Analysis

Seminar paper from the year 2013 in the subject Economics - Other grade: 20 University of applied sciences Cologne course: Marketing language: English abstract: An analysis of the German automotive market and the Mercedes-Benz cars division as an actor on this market are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal economical sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.