MERGER/ACQUISITION AND STRATEGY

In the name of Alexander Graham Bell what happened to the phone company? This book utilizes the transformation of “AT&T – Cingular – at&t” as a case to delineate the function and influence of the telecommunication industry in today’s changing business environment. This book describes the impact of merger acquisition branding and re-branding on corporate management in line with Triple-Bottom-Line (TBL) and Corporate Social Responsibilities (CSR) management theories. One question considered by the text concerns merger: “Is it a strategy?” This book as a guide book can be used for business executives who are interested in model construction for business management in Strategy Decision- Making Marketing Customer Management and Supply Chain Management. This book as a case study can be used as supplemental material for both business major undergraduates and MBA students in courses such as Strategy Decision-Making Marketing Customer Management and Supply Chain Management.