Methods And Innovations For Chocolate Product Growth

The European market which consumes more than half of the world''s chocolate products is becoming more and more saturated and given the competition and the diversity of offers in this sector it is becoming essential for companies to find new outlets by getting closer to their customers. Today the global competitive context requires companies to satisfy their customers improve their performance and profitability. In order to meet these requirements the CEMOI Group has decided to invest about 4 billion CFA francs in the creation of a chocolate factory in order to supply the national and sub-regional markets with chocolate products adapted to local tastes and of good quality. The African market which was very little exploited although it represents an important potential becomes the new challenge of the said company. It is a question for us of: To show that chocolate is a product that requires continuous investments and constant innovations; To promote the chocolate expertise of the CEMOI Group and to anchor in the minds of African consumers that the quality of chocolate must be associated with the producing country.