Microeconomics for Managers 2nd Edition

<p><b>A thoroughly revised new edition of a leading textbook that equips MBA students with the powerful tools of economics</b> <p/>This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps one of the world's most influential economists has developed and refined <i>Microeconomics for Managers</i> over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth integrated case studies the book shows future managers how economics can provide practical answers to critical business problems.<br></p><ul><li>Focuses on case studies and real companies such as Amazon Microsoft General Motors United Airlines and Xerox<br></li><li>Covers essential topics for future managers--including price discrimination Porter's five forces risk sharing and spreading signaling and screening credibility and reputation and economics and organizational behavior<br></li><li>Features an online supplement (available at micro4managers.stanford.edu) for students that provides solutions to the problems in the book longer caselike exercises review problems a calculus review and more<br></li></ul>