Mission in a Bottle

In an incredibly fun and accessible two-color graphic-book format the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business offering a wealth of insights and advice to entrepreneurs would-be entrepreneurs and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic freshly brewed lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 1000000 grocery stores restaurants convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.|“Stories of American business start-ups are a dime a dozen which makes margins on them very thin. This might be why this graphic book about Honest Tea from its co-founders Seth Goldman and Barry Nalebuff feels like their products – a little unsweetened and well honest.” - Financial Times“Seth and Barry have translated the wild often lonely entrepreneural adventure into a delightfully candid and accessible read for anyone interested in starting or growing a business. Like their beautiful drinks this book is refreshingly honest.” —Gary Hirshberg Co-founder and Chairman Stonyfield Farm “If you run a business work for a business want to know how business works or are thinking of starting a business READ THIS BOOK! It’s a great story and the good guys win.” —Andrew Tobias The Only Investment Guide You’ll Ever NeedThe honest voices of Seth and Barry coupled with the humanity of each scene drew me in and made it easy to read this brilliant business book disguised as a comic. A must-read for budding or well-rooted entrepreneurs—or really anyone interested in what happens behind the scenes at a start-up. I loved it!—Shazi Visram Founder and CEO of Happy Family When Seth left Calvert to launch Honest Tea I was puzzled how a bottled tea venture could be so meaningful. Now I know. Mission in a Bottle is a courageous engaging and frank story around his inspiring example of social entrepreneurship. I read it in one sitting. —Wayne Silby Founding Chair Calvert Funds “Seth and Barry have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business—and especially those considering an entrepreneurial path—MISSION IN A BOTTLE is a must-read.”—Daniel Pink author of To Sell is Human and DriveAn utterly engrossing story of the frustrations and ecstasies involved in transforming a simple idea into a hugely successful bsuiness. Anyone who has ever been curious about the inner-workings of a start-up will find this intimate account both refreshing and--need it be said?--honest.- Joshua Foer author of Moonwalking with Einstein|BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of Management where he teaches negotiation innovation and strategy. He is the coauthor of Thinking Strategically Co-opetition Why Not? and The Art of Strategy. A graduate of MIT and a Rhodes Scholar he earned his doctorate at Oxford University. He has been a columnist for Forbes and a regular commentator on Marketplace.SETH GOLDMAN is the president and TeaEO of Honest Tea which he cofounded with Barry Nalebuff in 1997. He is an internationally recognized spokesman for mission-driven enterprise and sustainability. He appears regularly on MSNBC CNBC and Fox. He blogs for Treehugger.com Inc.com The Huffington Post and the New York Times.