English
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About The Book
Description
Author
Innovations in the IT industry have changed the way touristic destinations can reach their potential visitors. One of the biggest success stories was the one of the smartphone and thus mobile applications. As user behaviour changed from websites to apps tourism marketers had to react better sooner than later. This thesis aims to answer mainly the following question: To what extent and how is Mobile Application Advertising used in the marketing strategies of European NTO’s?
Piracy-free
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Secure Transactions
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783330510661
Publication Date
-10-02-2017
Pages
-180
Weight
-240 grams
Dimensions
-150x220x9.85 mm
