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About The Book

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environ

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Coupon Code
NONFICTION5
Extra 5% off on Non-Fiction books
Valid until 31 December, 2025
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Details

ISBN 13
:
9781606498446
Publication Date
:
30-11-2015
Pages
:
94
Weight
:
140 grams
Dimensions
:
152x229x5.43 mm
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