Models for Innovation Diffusion

The potentially lively intellectual environment surrounding diffusion models has been restricted by the language and notation employed in different fields. It''s a topic which begs for a sound intellectual introduction. Mahajan and Peterson have provided that introduction: they bridge the disciplines and set out the basic findings in a clear and consistent way.Their book is a lucid state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general but the inclusion of a number of helpful examples makes it accessible to a wider range of readers. More than ever for books in this series it will have an appeal throughout the social sciences.