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English
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About The Book
Description
Author
<p>Designed specifically for the needs of the focus group moderator this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition the author includes a wealth of advanced and new techniques such as those for managing group dynamics energizing a tired group projective techniques personality association and position fixing. Extremely practical and well-written the book includes chapter summaries and a helpful glossary. </p>
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹19722
₹20400
3% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9780761920434
Publication Date
-18-11-1999
Pages
-264
Weight
-450 grams
Dimensions
-152x229x15.88 mm
