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About The Book
Description
Author
Designed specifically for the needs of the focus group moderator this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition the author includes a wealth of advanced and new techniques such as those for managing group dynamics energizing a tired group projective techniques personality association and position fixing. Extremely practical and well-written the book includes chapter summaries and a helpful glossary.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹15299
₹16121
5% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780761920441
Publication Date
-01-11-1999
Pages
-264
Weight
-362 grams
Dimensions
-152x229x15.16 mm
