Modern Marketing Using AI

How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brands journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.Modern Marketing Using AI covers it all by taking a customer perspective to look at best practices industry-leading strategies technologies and their timing to maximise the value of a brand. The book starts with an overview of a brand journey how marketing sales and customer success work at each stage and why the usage of AI in this field has become a need. It then dives into each stage teaching us how to validate a product define the brand expand its visibility and turn customers into fans with AI-led marketing techniques for channels accounts referrals affiliates influencers social media and much more. At every stage it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.