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About The Book
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<p>A comprehensive and up-to-date introduction to the analysis of public rhetoric <i>Modern Rhetorical Criticism</i> teaches readers how to examine and interpret rhetorical situations ideas arguments structure and style. The text covers a wide range of critical techniques from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail campaign speeches and popular entertainment as well as literature. This long-awaited revision offers specific guidance on crafting analytic essays and contains new coverage of legacy as well as new media identity criticism and post-colonial and decolonial criticism. The fourth edition also offers additional resources online for instructors and students.</p>