More Than a Balance Sheet: Business's Need to Help Society

A report by Cone Communications reported that over 75 percent of people say theyll refuse to purchase a product if the company supported an issue contrary to their beliefs. The evolution of business due to consumer demand has seen a need for corporations to act socially responsible and make a positive impact on society. Author Jared Scott Levinson noticed this trend while working with the US Chamber of Commerce and decided to document his findings in More than a Balance Sheet: Businesss Need to Help Society.Making money and being socially responsible dont have to be mutually exclusive. In fact one can enhance the other as youll find out through stories that include: How the Occupy Wall Street movement helped connect social responsibility and business. Harvard University Professor Rosabeth Moss Kanters explanation of why there is no added cost for a business to be socially responsible.The rise of Hamdi Ulukaya at Chobani Yogurt and how the New CEO Playbook has people doing business in 2020 and beyond.If youre fascinated by the advancements led by business or are an aspiring entrepreneur wondering how to be more socially responsible More than a Balance Sheet is this seasons must-read.