The More Than a Hobby

<p><strong>Discover the behind-the-scenes story of the founding and exponential growth of Hobby Lobby.</strong></p><p><strong>Learn the secrets of retail success from the man you built America's home-and-craft superstore--from the ground up.</strong></p><p>The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating<strong>--</strong>even tenuous<strong>--</strong>market but also has grown in the process.</p><p><em>More Than a Hobby </em>takes you inside the story of David Green the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.</p><p>Green's incredible accomplishments were based not on business-school theory but on his grassroots experiences as a store manager and his creative application of cutting-edge ideas including: </p><ul><li>Allow managers to spend no more than thirty minutes per day on paperwork</li><li>Instead of paying a middleman assemble as much of the product as possible in-house</li><li>Give buyers the freedom to purchase without restraint?but within the realm of common sense</li><li>Keep God and family first</li></ul><p> </p><p><em>More Than a Hobby </em>is a practical field manual filled with revolutionary ideas for all those who dream of success in the world of retail business.</p>