Moroccan Fashion

Moroccan garment design and consumption have experienced major shifts in recent history transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by western fashion dress has become commoditized and has expanded from tailoring to designer labels. This book presents the first detailed ethnographic study of Moroccan fashion.<br/><br/>Drawing on interviews with three generations of designers and the lifestyle press the author provides an in-depth analysis of the development of urban dress which reveals how traditional dress has not been threatened but rather produced and consumed in different ways. <br/><br/>With chapters examining themes such as dress and politics gender faith modernity and exploring topics from craft to e-fashion this book will be essential reading for students and scholars of fashion anthropology material culture sociology cultural studies gender studies and related fields.