As everybody may know the artisanal handicraft sector symbolizes the civilization and the cultural identity of a specific country. Thus every single human on this earth should bear the responsibility of protecting and preserving handicrafts especially with the new technology and machinery that affects hand-made nature of the artisanal work and the production process. Since the handicrafts sector faces some tough challenges media must play a requisite role that the preservation of handicraft sector therefore media as one of the strong institutions should bear the responsibility of promoting and preserving this sector rather than commercialize it.