Motion Graphics

Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now more than ever we are surrounded by these motion graphics on our TV and cinema screens on our smartphones computers and tablets on Main Street and in our galleries.<br/><br/><i>Motion Graphics: Principles and Processes from the</i><i>Ground Up</i> is your introduction to the core principles of the discipline whether your background or ambitions lie in animation graphic design film production or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan develop and produce your own creative projects.