<p>This book newly discovered from the archives of his biographer is Ivy Lee&rsquo;s only known full-length manuscript. Written in the mid-1920s a time when the public relations field was first coming into its own it is a guide not as much for the practitioner but wisely for a Jazz-Age public facing its first-ever bout of &ldquo;information overload.&rdquo; Lee advises the reader how to identify and cope with the seemingly relentless flow of messages&mdash;emanating from radio newsreels and other new media&mdash;in order to separate out truth from reality news from propaganda. He coaches the reader how to be a smart consumer of media and shield himself from the newly emerging influence of motivational research and consumer crowd behavior. Although the book was written just as &ldquo;talkies&rdquo; were consuming the screen the guidance it offers is just as valuable perhaps even moreso as YouTube and Twitter consume our screens 90 years later.</p><p>Readers of <em>Mr. Lee&rsquo;s Publicity Book: A Citizen&rsquo;s Guide to Public Relations</em> annotated and edited by Burton St. John III will also enjoy fascinating observations from some of today&rsquo;s pre-eminent scholars and historians of media and public relations. Their comments point to fascinating parallels between Lee&rsquo;s day and today and also explore the progress or lack thereof in the public&rsquo;s comprehension of publicity&rsquo;s impact today.</p>
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