MS-611 Rural Marketing

MS-611 Rural MarketingBlock 1 - Rural Markets—An OverviewUnit 1 - Rural Markets in IndiaUnit 2 - Understanding Rural EnvironmentBlock 2 - Understanding the Rural ConsumerUnit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying BehaviourUnit 2 - Trends in Consumer BehaviourUnit 3 - Rural Marketing ResearchBlock 3 - Product and Pricing Decisions for the Rural MarketsUnit 1 - Product Development Adoption Process and Modification DecisionsUnit 2 - Pricing DecisionsBlock 4 - Managing the PromotionUnit 1 - Understanding Rural Media and Current OpportunitiesUnit 2 - Message Design and Development for Rural MarketsUnit 3 - Rural Sales Promotion EffortBlock 5 - Accessing Rural MarketsUnit 1 - Physical Infrastructure and Dynamics of DistributionUnit 2 - Participants in the Rural Distribution ProcessUnit 3 - Physical Distribution ProcessBlock 6 - Understanding Rural Merketing Process–Case StudiesUnit 1 - Rural Communication: A Case Study of Philips Consumer ElectronicsUnit 2 - Mass Media and Social AdvertisingUnit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLLUnit 4 - Rural Buying Behaviour: A Case Study of Consumer In JammuTotal-4 Solved-0 Unsolved-4June (2020-2021)December (2019-2020)