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About The Book
Description
Author
MS-612 Retail ManagementBlock 1 - An Overview of Retailing EnvironmentIntroduction to RetailingEvolution of Retail EnvironmentFormats of RetailingBlock 2 - Retail Planning and DevelopmentUnderstanding the Retail CustomerMarketing Research for RetailingStrategic Retail Planning ProcessLocational DecisionsGrowth StrategiesBlock 3 - Retail MixProduct MerchandisePricingPromotion and Communication MixAtmosphericsBlock 4 - Retail OperationsSourcingFinancial Management Issues in RetailingOrganisation Structure and Management of Human ResourcesCRM - Customer Relationship MarketingMonitoring and Controlling Retail OperationsBlock 5 - Issues Impacting Retail Business in IndiaLegal and Security Issues in RetailEthical DimensionsTechnology in RetailingNon Store RetailingTotal-25 Solved-8 Unsolved-17June (2008-2019)December (2007-2019)
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9789381066423
Publication Date
-03-12-2011
Pages
-288
Weight
-341 grams
Dimensions
-139.7x215.9x15.4 mm
