MTM-06 Marketing for tourism managers


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About The Book

MTM-06 Marketing for tourism managers Block 1 - All Units Unit 1 - Introduction of Marketing Unit 2 - Marketing in a Developing Economy Unit 3 - Marketing of Services Unit 4 - Planning Marketing Mix Unit 5 - Market Segmentation Unit 6 - Marketing Organisation Unit 7 - Marketing Research and its Applications Unit 8 - Determinants of Consumer Behaviour Unit 9 - Models of Consumer Behaviour Unit 10 - Indian Consumer Environment Unit 11 - Product Decisions and Strategies Unit 12 - Product Life Cycle and New Product Development Unit 13 - Branding and Packaging Decisions Unit 14 - Pricing Policies and Practices Unit 15 - Marketing Communications Unit 16 - Advertising and Publicity Unit 17 - Personal Selling and Sales Promotion Unit 18 - Sales Forecasting Unit 19 - Distribution Strategies Unit 20 - Managing Sales Personnel Unit 21 - Marketing and Public Policy Unit 22 - Cyber Marketing Previous Year Solved Question Papers Included MTM-06 English (Total-4 Solved-0 Unsolved-4) June (2020-2021) December (2020-2021)
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