Multicultural Behavior and Global Business Environments

<p>Resolve cross-cultural communication issues with your business suppliers customers and staff! Because of the rapid growth of multinational corporations and the World Wide Web global interdependence is no longer a matter of ideology or choice but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees fumbling negotiations and ultimately losing sales. In contrast those who are willing to see the world from different perspectives may spot fresh opportunities. Bringing multiple cultures together results in synergy in which two combined energies multiply and reinforce one another. Multicultural Behavior and Global Business Environments tells you not only how to create synergy but also how to profit from it.Multicultural Behavior and Global Business Environments offers practical features to help students and managers understand diverse cultures including:</p><ul> <li> charts maps and tables showing specific cultural divergences </li> <li> detailed discussions of relevant theories in psychology management and ethics </li> <li> exercises and self-tests </li> <li> clear skill-based objectives for each chapter </li> <li> definitions of the terms and processes of multiculturalization</li> </ul><p>In the modern world the key to prosperity--or failure--in the global marketplace is awareness of cultural differences. Multicultural Behavior and Global Business Environments offers a sweeping multidisciplinary inventory of facts theories and practical ideas for making multiculturalism work. This comprehensive volume is a crucial resource for every manager who belongs to a multinational organization as well as students of both domestic and international business political science international relations public administration and educational administration.</p>