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English
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About The Book
Description
Author(s)
<p>With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the <em>Journal of Marketing Management</em>.</p>
Piracy-free
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Details
ISBN 13
9780415628907
Publication Date
-18-06-2012
Pages
-184
Weight
-425 grams
Dimensions
-174x246x11.45 mm
